In August, my friend CC and I took a drive to Port Perry. It was a hot, sunny, beautiful summer day and as we left Toronto, I was struck by what lies just outside the city's limits. Between the sprawling fields, decaying barns and wafting, pungent aromas of manure, I felt like I'd stepped into a time machine...
Burd's Fishing
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Hulshof Farms
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Roadside cafe
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Port Perry
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MISC.
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HUDSON BAY CENTRE
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MANULIFE CENTRE
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Indigo Books
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Is it by coincidence or design that the extensive magazine rack is located next to an in-store mini Starbucks? I spent a lazy Sunday afternoon sipping tea and (carefully) flipping pages...
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[The Man Who Couldn't Eat]
YORKVILLE
Cumberland St.
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2006 Kitchen Fire
"Tough to put out a fire with twelve dollar martinis."
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[My Shoes set]
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EXCERPTS
Morentzos never forgets that he came from humble beginnings; now, he gives back to the community that has been good to him. He contributes to countless charitable causes, ranging from women’s shelters to leukemia. Every Christmas, he opens his restaurants to the homeless, who are treated as if they were elite clientele. Morentzos recalls one year when a family of four arrived, speaking little English. They had come to Canada for a better life but hadn’t had any luck. “At the end of the meal, they tried to tip the waiter with quarters and dimes,” Morentzos says. “I saw it, and that was the end. I went to the bathroom for at least 15 minutes by myself.”
He admits that he is strict with his employees. “I’ve always wanted to be a dictator of a small country,” he jokes.
We chat about personal style. “A person’s watch can tell many things,” he says. “A man’s tie can say it all.” In his life, Morentzos has seen numerous people come and go and can spot a phony from a mile away. “When you enter a restaurant, you ooze something that you want people to see,” he says. “I see people trying so hard to be something they’re not. It works for some people, but it doesn’t work for most.”
Since he said a watch reveals so much, we can’t help but notice that he wears his on his right wrist. We ask why he doesn’t wear it on the left. His answer is simple: “Because everybody else does.”
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It is impossible to mention Montreal's vibrant restaurant scene without mentioning Peter Morentzos. Now 47 years old, his humble beginnings started as a pizza delivery boy and selling men’s clothing...Details are everything to Peter and his interpretation of such sensory elements have inspired him to develop well over 13 unique restaurant concepts and build over 65 restaurants in 20 years.
Yorkville Avenue
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Pusateri's
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[Update: These chips were $3.99 at the recently opened McEwan market. Can anyone say markup?]
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Anthropologie
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Anthropologie set - Seattle
Anthropologie set - NY
I Love Anthropologie pool
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Talking Shop
Anthropologie: Selling a Lifestyle
[Entrepreneur.com - Sept.03]
Anthropologie doesn't sell merchandise—it sells a lifestyle. Founder Richard Hayne took lessons learned from his successful creation of Urban Outfitters, which sells hip clothing and accessories for twentysomethings, and transformed them into a concept where the focus is not on the fashion of the moment, but on merchandise that soothes women's souls while getting them to open their pocketbooks.
Anthropologie stores are a carefully orchestrated attack on the senses, from the French music to the aromatic candles burning to the rough-hewn signs throughout. Each retailing quadrant acts as its own island, displaying a theme and flavor all its own. Customers enter "The Washroom" and find exotic soaps, lotions, dispensers and even a medicine cabinet for sale. They step into "The Boudoir" and discover sumptuous sheets, duvet covers and pillows luxuriously displayed on a wrought-iron bed (also available for purchase). In fact, selling the props makes the stores seem as if the customer has uncovered a rare artifact—a piece that she alone can own.
The store flies in the face of traditional retailing: It focuses not on one category of goods, but on disparate merchandise that's centered around a theme. Books, clothing, jewelry and patio furniture can be found there. As market expert Jon Schallert of The Schallert Group, a management and marketing consulting firm in Sorrento, Florida, explains, "a 'controlled clutter' design works because it keeps the customer interested." He advises his own clients to display merchandise in an uncoventional way so the customer discovers the merchandise as if on a special treasure hunt. Anthropologie has mastered this strategy.
To foster originality in each of its 50 stores, Anthropologie hires two artists for every location to create art unique to that store. This helps bolster the image of Anthropologie as an independent, free-spirited retailer, not a cookie-cutter franchise.
Anthropologie's buyers are on a mission to scour the globe for interesting, relevant and unusual items for its core customer. They see her as a professional woman aged 30 to 45, well-read, well-traveled and well-educated, with a household income approaching $200,000.
And she is a devout fan. Customers spend an average of $80 per visit, leading to average sales per square foot of approximately $600—not bad for a store that is all about creating a mood.
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Hazelton Avenue
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Serpentine
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NEW POSTS
Philip Treacy
We're No. 9
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